Blue Bird Taxi Winning Top Brand Award 2010

Published On 19 Aug 2010

Blue Bird Group has long being associated as the name for quality and reliable transportation partner. Yet that evening, it has accomplished a new record.

Top Brand Award 2010 is given to Blue Bird Group for its remarkable initiation on consistency of preserve the quality service in taxi category. It makes Blue Bird Group’s Taxi become the Top Brand in the customer’s mind. The ceremony which was held on Thursday, August 19th 2010 placed at Mulia Hotel, Senayan, Jakarta, and organized by Frontier Consulting Group, in collaboration with Marketing Magazine.

Heri Dasril, Vice President Operations representing Blue Bird Group to receive the award for Taxi category from Handi Irawan, Chairman of Frontier Consulting Group and Rahmat Susanta, Managing Editor of Business Week Magazine.

The assessment for this award is based on Top Brand Index (TBI) that reflect the power of a brand by independent surveying on the sixth cities such as Jakarta, Surabaya, Medan, Semarang, Makasar, dan Bandung. Measurement of TBI is by three indicator variables there are Mind Share, Market Share, and Commitment Share.

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