The Ultimate Customer Experience

Ad Format

Journey Campaign:

In a bustling city where time is always of the essence, Bluebird Fleets embarked on a transformative journey to redefine the ultimate customer experience. This is the story of how we created an extraordinary & personalized campaign journey for our passengers.

Step into a Bluebird Fleet and be welcomed by Sprite IoT Audio Ads that set the tone for an unforgettable ride. Throughout the trip, user can enjoy engaging Sprite Video Ads that play every ten minutes. After the ride, we gather feedback using Sprite Survey on MyBluebird app, this helping us to refine ads and see the effectiveness.

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